Thursday, April 24, 2008

Visualizing Carbon Dioxide Emissions

This is a great way to visualize gas emissions which are normally invisible. That's why most people don't have any real sense how much is produced by the things you do in everyday life like running your washing machine or refrigerator.

The black balloons really work, with the black color implying "bad" and they're actually filled with a lighter than air gas that rises into the atmosphere. I'm assuming that the size of the balloons actually represents the 50 grams of greenhouse gas discussed in the ad.

Found on and and the original is at from the Australian government.


  1. Ok, so whoever made this film is all about the environment but he or she released how many thousands of balloons into the air that will end up in streams and lakes killing fish and wildlife? Jerk.

  2. This might be great if it were true - ie. that advertisers, governments, and manufacturers actually believed and supported this tripe that they're pushing.

    Save energy? I'll start believing the hype when cities start targeting all those super-bright, televised signboards that are proliferating like cockroaches throughout downtown cores and along highways, as well as all those neon beer signs, in-store window signs, after-hours shop signs, and any other advertising running after-hours expending added energy .... on advertising.

    Washing machines at least help maintain people's hygiene and keep people from stinking up the environment.

    Advertising pollutes visually as well as environmentally.

    I watched the "Kapitaal" video too. What a crock! I like the way the filmmaker turned the advertised world into this tranquil, serene environment where product clarity was so obvious. It shows clearly how marketers lie.

    The world is not iconic black and white. The world is full of animated, and flashing signs. The world is full of 6ft. and 10ft. tall disembodied heads all telling you how beautiful and happy they are and by extension how ugly and sad you are. The world also doesn't include a new-age spa-massage soundtrack to waft you from ad to ad to ad until you reach the nirvana of your consumer lust.

    Re-shoot that in real-life and see how tranquil, serene, product-clear, and appealing the world really is.

    Advertising is a cacaphony of chaos. It litters the urban landscape like it's entitled to do so using MASSIVE AMOUNTS OF ENERGY to do so.

    Save energy? Save this planet? Try this for size ...


    Seriously, just walk down to any major city street corner and tell me how serious this problem of saving energy really is if all those signs and advertisements are allowed to stay lit 24/7 365 days a year.


    But I'm supposed to wash my clothes by hand in cold water while sitting in the dark.