Monday, November 5, 2007

Infographic Video Advertisement

Found on Uswim, a French company developed an ad campaign around the infographic video style we saw in the Royksopp video.
It had such an impact that a few years later Areva, the French nuclear giant, wanted to use it for their advertising. Being denied it by the Norwegian pop group they finally went for the hit "Funky Town" on a video that looks very similar (as it was done by the same French art collectif H5 that did Royksopp's video).

Their objective was to show Areva's expertise in the energy sector (see their corresponding website using Flash animation) as part of the branding campaign of a company anticipating to go private (still waiting because of internal French politics). The choice of animated graphics was to reinforce the educative aspect on Areva's business and avoid the harsh reality of images of nuclear plants. In a way the almost childish graphics (almost like a comic strip) make it look like a video game of some sort, some kind of SimCity. It was very successful and the idea was again used in a slightly different angle (accelerated special effects video) by EDF (another French energy giant) in a commercial
I found the link to Uswim on Simple Complexity.

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