Wednesday, June 4, 2008

Greenwashing


From Futerra Communications:
Our Greenwash Guide (PDF) was born out of a desire to help communications professionals get their green messaging right. The majority of Greenwash is the result of over-eager communications campaigns that lack environmental rigour rather than malicious intent.
Found on Melodies In Marketing, thanks Mario!

Posted by Randy Krum at 6:33 AM

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2 comments:

  1. Mario VellandiJune 17, 2008 at 6:01 PM

    Hi Randy,
    Futerra did a great job on the piece, and I reformatted it to fit the screen. Yes, a lot of this green marketing communications comes down to standard ethics, authenticity, and substantiation.

    ReplyDelete
  2. Randy KrumJune 21, 2008 at 2:15 PM

    Nice job Mario. I appreciate the reformatted version to use here, the one in the PDF didn't make a good image for the web.

    ReplyDelete

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