Wednesday, June 4, 2008


From Futerra Communications:
Our Greenwash Guide (PDF) was born out of a desire to help communications professionals get their green messaging right. The majority of Greenwash is the result of over-eager communications campaigns that lack environmental rigour rather than malicious intent.
Found on Melodies In Marketing, thanks Mario!


  1. Hi Randy,
    Futerra did a great job on the piece, and I reformatted it to fit the screen. Yes, a lot of this green marketing communications comes down to standard ethics, authenticity, and substantiation.

  2. Nice job Mario. I appreciate the reformatted version to use here, the one in the PDF didn't make a good image for the web.