Tuesday, April 7, 2009

Can design save the newspaper? (Jacek Utko)

Short TED Talk by Jacek Utko that explores how design can not only improve newspapers, but also your product or brand.
Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

1 comment:

  1. excellent, succinct talk! Now if only Designers really were given a bit more inclusive seriousness in the restructuring of business. One of the greatest feats of a good designer is educating, really, directing a design vision - much the same way a filmmaker casts vision and see it through production.