Thursday, November 5, 2009

Verizon 3G Infographic Commercial Causes Lawsuit

Verizon's new "There's a Map for That" television commercial uses these floating maps to compare their coverage area for the high-speed 3G network to AT&T's 3G coverage area.

From what I can tell, the maps are in fact accurate in representing the 3G network coverage; however, AT&T has now sued Verizon because the ad misleads customers to believe that AT&T doesn't have coverage in the blank areas.  AT&T does have coverage in most of the blank areas, but it's the slower 2.5G/EDGE network.

Even if the graphics are completely accurate, infographics can definitely be used to lead the viewer to an incorrect conclusion that the author wants to communicate.

Found on Infothetics.

1 comment:

  1. I had to explain this very thing last week to my wife. Stating that it was a play on the iPhone "there's an app for that" commercials, and that it was only for AT&Ts 3G network and not the one her AT&T EDGE phone uses.